Naked & Famous

Founded in 2008 by Brandon Svarc, Naked & Famous Denim focuses on raw Japanese selvedge denim, sourced exclusively from renowned mills in Japan. Every fabric is selected for its quality, character, and potential to evolve through wear.

The brand name "Naked & Famous" is a satire of celebrity-driven fashion culture, emphasizing that true value lies in expertise and fabric - not in fame or endorsements.

Rejecting celebrity promotion and marketing campaigns, the brand dedicates its resources to developing innovative materials - including glow-in-the-dark denim, heat-sensitive fabrics, and the world’s heaviest 32oz jeans. All products are cut, sewn, and finished in Canada, maintaining full control over manufacturing standards.

Core models like the Weird Guy and Super Guy fit combine traditional five-pocket construction with contemporary silhouettes, complemented by seasonal collections introducing unique fabrics that offer customers a broad spectrum - from classic left-hand twills to experimental denim blends.

With a sense of humor and creative freedom, Naked & Famous Denim fills a niche and brings some fun to the world of raw denim.