Founded in 2007 in Los Angeles by Andrew Potash and Gregg Shaw, The Ampal Creative reimagines the baseball cap as a vehicle for storytelling. Blending vintage Americana with subcultural references, each piece reflects a distinctly Californian sensibility.
Since 2010, every hat has been exclusively produced in Los Angeles, often in small runs using premium or rare deadstock fabrics. This focus on limited production ensures unique textures, authentic details, and lasting quality. Felt appliqués, chain-stitched embroidery, and custom linings highlight their craft-driven approach.
For Potash and Shaw, Ampal is more than headwear—it’s a canvas shaped by surf trips, outdoor adventures, music, and counterculture. The result is caps that feel personal, collectible, and deeply connected to those who wear them.