18 products
TSPTR
Founded in 2014 by Russ Gator and Daniel Savory - longtime vintage collectors and cultural researchers - TSPTR stands for Truth, Symmetry, Pleasure, Taste, and Recognition: five design principles coined by American modernist architect Louis Sullivan, whose “form follows function” ethos shapes the brand’s creative foundation.
Drawing from decades of music, politics, protest, and pop media, the label doesn’t just design garments - it curates narratives. From 1970s running crews to lost surf zines and anti-establishment graphics, each piece becomes a window into cultural resistance.
A standout pillar of TSPTR is its exclusive Peanuts license, reinterpreting Charles M. Schulz’s work through a sharper lens - highlighting its relevance to civil rights, Vietnam-era soldiers, and American identity. What others dismiss as nostalgic, TSPTR reframes as radical.
