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BEHIND ITS LABEL

- An Original Documentary Series -


The label "Made in Japan" has become a symbol of quality around the world.
But behind every label is a person — not a myth.


People with ideas, values, and an uncompromising commitment to creating something they can be proud of.
This is their story.

This August, our journey begins.

Easier Said Than Done

Two weeks from idea to reality.

Seven days in Japan. Seven cities. Nine brands.

What began as a spontaneous idea to give people a glimpse beyond a label quickly became a rather ambitious journey across Japan.

We wanted to show things as they really are — without glossing anything over or leaving anything out. We wanted to give the people behind the brands a voice and let them tell their stories in their own words.

Here’s how it came together.

Location

Statement - The Denim Store
Fraunhoferstraße 8
80469 Muenchen
+49 (0) 89 242 92 351

Opening Hours
Mo - Fr 12-7pm
Sa 11-7pm

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